Why now
Shoppers are starting to ask an assistant before they ask a search box. When an AI agent shops on your behalf, it does not browse the way a person does. It reads structured data, parses policies, and looks for clear answers to specific questions. Most stores were never built for that reader. The ones that adapt first will be the ones agents recommend.
Why verticals
A supplement store and a fashion store fail in completely different ways. Generic tools paper over that with a generic checklist. We go deep on one category at a time, with checks, a real panel of agent questions, and a copy engine tuned to how that category is actually shopped. Supplements came first, then skincare and fashion; today all eight categories are live.
Why honesty
In a category full of guarantees nobody can keep, saying the truth is a feature. We will not promise rankings, invent reviews, or hide how the numbers were made. That is a bet: that merchants are tired of being sold certainty, and would rather work with someone who shows their work.